WORLD-CLASS MARKETING

At McFerrin Real Estate, we believe your property deserves a story of pride, quality, and distinction.

LUXURY HOMES DESERVE LUXURY MARKETING

PROFESSIONAL PHOTOGRAPHY

High-quality images captured by skilled photographers showcase the property in its best light, highlighting its features and creating a favorable first impression. Well-composed photos can enhance the perceived value of a property, ultimately leading to quicker sales and potentially higher offers. In today's competitive real estate market, where first impressions are often made online, professional photography is an essential tool to make a listing stand out and attract serious interest from prospective buyers.

PROFESSIONAL VIDEOGRAPHY

Professional videography offers a dynamic and immersive view of a property. Videos provide a more comprehensive and engaging experience for potential buyers, allowing them to virtually tour the property and get a real sense of its layout, flow, and ambiance. In a digital age where visual content is everything, video listings really set a property apart from the rest and convey a more compelling narrative about the property's unique selling points.

HIGH QUALITY MATERIALS

At McFerrin Real Estate, we make sure that every part of marketing a home is beautiful and effective—not just the photos. We create printed materials, like brochures, mailers, feature lists, door hangers, and more, in-house to ensure quality control so your home is reflected in its best light. High-quality images and videos provide a visual narrative, while well-designed brochures offer a tangible takeaway for interested parties. Professionally crafted marketing materials create a lasting impression and drive interest, increasing the chances of a successful sale.

MCFERRIN CONCIERGE

The McFerrin Real Estate Concierge program is the latest in our suite of services designed to prepare your home for the market. From deep-cleaning to cosmetic improvements to complimentary staging, we will work together to assess opportunities to elevate your home’s value. Our team will help you determine which services can deliver the greatest return on your investment while still moving forward with the process so your home can sell as quickly as possible. We will be by your side throughout the whole process, advising you along the way!

FLOOR PLAN AND MEASUREMENTS

Including a floor plan in a listing is of paramount importance as it offers a clear and detailed spatial layout of the property. This visual representation allows potential buyers or renters to understand the property's dimensions, flow, and room relationships, helping them envision how their life or business would fit into the space. A floor plan provides valuable information that images and descriptions alone cannot convey, and it often helps in making quicker and more informed decisions.

DIGITAL / ONLINE PRESENCE

In today’s world, the Internet is the go-to source for home buyers looking for their perfect property. 95% of buyers use the internet to search for a home and 45% of buyers actually find their home online! That’s why it’s essential to have a strong online presence when selling your home, and we have the tools to make that happen. With our extensive social media presence, we’re able to reach a broad audience to showcase your home.

LUXURY IS OUR BUSINESS

GLOBAL-IMPACT LUXURY LISTING PROFILE

A property such as yours requires a tailored and strategic approach to pricing, marketing, and negotiation. Home buyers are using the internet or mobile apps to search for homes 95% of the time. 10,000 people will see your home online for every 1 person who steps inside the door. Luxury Portfolio International members represent a level of expertise which gives you the confidence of working with the best.